ApaNova a avut o campanie outdoor cu Augmented Reality

Va prezint un proiect personal. Am facut in acest an o serie de billboard-uri si outdoor-uri Augmentate, pentru compania ApaNova. Cerinta agentiei era aceea de a gasi un mod interactiv de a prezenta bucurestenilor filmul curatarii casetei de sucurgere de sub Dambovita.

ApaNovaAR

Seria de outdoor-uri “Am curatat caseta de sub Dambovita” cumparate de ApaNOVA care a impanzit orasul puteau fi scanate pentru a vedea filmul curatarii canalului. Peste imaginea initiala, am adaugat un “strat” video care putea fi vizualizat doar cu aplicatia de Augmented Reality.

Aceasta campanie a demonstrat ca un banner outdoor poate fi mai mult decat un afis static asezat pe o strada, el poate deveni animat si interactiv cu ajutorul Augmetned Reality.

Pentru orice proiect legat de Augmented Reality ma puteti contacta la adrian@conceptfactory.ro

………….

ApaNova Romania made an Augmented Reality Outdoor Billboard Campaign!

This is a project I proudly created. The agency asked for a interactive billboards. On this outdoors they wanted to put their own movie about  the underground work! This project showed that Augmented Realty can really work also on outdoor!

For any project, you can contact me at adrian@conceptfactory.ro

 

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